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Xiaomi, AliExpress Reportedly Collaborate to Enhance Marketing, Logistics, Localization Services in Europe
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Xiaomi International Business Department forged a strategic cooperation agreement with BABA-W (09988.HK)'s AliExpress, Chinese media reported, citing people with the knowledge of the matter. Both parties will further coordinate their presence in overseas markets such as Europe, while enhancing marketing, logistics, and localization services in the region. Xiaomi tapped into Spain in 2017, launching MIX2 and Xiaomi A1, and subsequently partnered with IngramMicro and AliExpress to build a marketing, logistics, and localization support system. Apart from its own e-commerce, AliExpress launched the official Xiaomi flagship store for the first time, offering all product lines concurrently. AASTOCKS Financial News Website: www.aastocks.com |
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