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GEELY AUTO Gui Shengyue: 'Anti-involution' Not Simply About Opposing Price Wars
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Gui Shengyue, CEO of GEELY AUTO (00175.HK), said at the results conference that GEELY AUTO's market share for all vehicle categories in China's local market reached 10.4% in 1H25. Its NEV market share is currently 11.44%, which is significantly behind the industry leader at 29.48%.

'Anti-involution' is not simply about opposing price wars, and that companies need to do three things to be 'anti-involution', including learning from competitors' strengths, refraining from speaking ill of competitors and putting in the effort on their own work, Gui added.

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